Reading: Artificial Intelligence
When you arrive at the office at 8am, there’s a lot that stands between you and the work you need get done that day.
Check email. Get coffee. Check email. Pull up yesterday’s blog traffic. Build a list for your next email send. Report on the results of your latest content campaign.
Some days, it’s easy to feel like you don’t actually spend that much time marketing. Instead of crafting engaging content or building relationships with new prospects, you’re stuck staring at a screen of numbers, asking yourself what they mean, questioning if you’re interpreting them right, and then figuring out how this data should inform your future projects.
You want to know that your work is making a real difference on the bottom line. But to be honest, you’re buried in data up to your eyeballs.
That’s the irony with data-driven marketing. We have spreadsheets upon spreadsheets and dashboards upon dashboards — but do we really know what to do with it all?
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On any given day, you make a lot of small decisions that can have a significant impact on results: What time should I send my email newsletter? What topic should I write my next blog post on? Should it be a blog post, or should it actually be a video?
Very soon, all of these questions will be answered by robots.
Well, not robots, exactly ... but artificial intelligence
So it’s worth asking, what will AI mean to you? What will the coming revolution mean for your day-to-day work, your business, and ultimately, your customers?