Importance of SEO and SEM in Digital Marketing

Digital Marketing, SEO, SEM · course

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Rim Jallouli Chaâbouni

Professeur Marketing et Innovation

Directrice- ESEN Univ. de Manouba

Présidente Fondatrice ATEN / General Chair ICDEc

Country chair & Best Reviewer Award- GBATA Association- New York

Professeur invité-Lebanese International Univ., Univ. of Marketing and distribution sciences- Japan

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Senior Research Fellow (2015-2018) - University of Johannesburg

Référencement naturel vs payant

Le trafic

Accès directs

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Moteurs de recherche

Site référents

IMPORTANCE OF SEM AND THE WEBSITE DYNAMIZATION

Search Engine Marketing (SEM)

IMPORTANCE OF SEM AND THE WEBSITE DYNAMIZATION

Dynamization of web sites

  • Affiliation: form of distribution that is specific to the

Internet

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IMPORTANCE OF SEM AND THE WEBSITE DYNAMIZATION

Dynamization of web sites

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concept or information with the help of the users.

old phenomenon in the world: word of mouth

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IMPORTANCE OF SEM AND THE WEBSITE DYNAMIZATION

Dynamization of web sites

functions of a forum and a content page

Is a series of remarks or periodic information posted by its author and readers can possibly react.

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IMPORTANCE OF SEM AND THE WEBSITE DYNAMIZATION

Dynamization of web sites

functions of a forum and a content page

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composed of text and external links, but are also increasingly enriched with images, sound and video

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IMPORTANCE OF SEM AND THE WEBSITE DYNAMIZATION

Dynamization of web sites

  • RSS Feeds : (Really Simple Syndication or Rich Site

real-time news.

IMPORTANCE OF SEM AND THE WEBSITE DYNAMIZATION

Dynamization of web sites

  • E-mailing : involves sending emails to a group of registered users.

Awareness: sending regular emails to subscribers can unite a community around a site, and retain subscribers as well.

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IMPORTANCE OF SEM AND THE WEBSITE DYNAMIZATION

Dynamization of web sites

  • E-mailing : involves sending emails to a group of registered users.

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Conference Venue: Hotel [ Atlas Asni ] Marrakech (Morocco), URL